Unlocking growth: How Flexspace AI’s Dynamic Pricing is transforming revenue and booking behavior
Feb 3, 2025
4 mins read
Our Partners
At Flexspace AI, we’ve always been driven by innovation and a desire to bring game-changing solutions to the coworking industry. As pioneers of dynamic pricing for coworking e-commerce, we leveraged our expertise from the travel and transportation industries, where dynamic pricing has revolutionized pricing models for years.
When we set out to implement dynamic pricing in the coworking space sector, we saw an opportunity to bring a proven strategy to a new market. The question wasn’t if it could work, but how much impact it could have. We were determined to test it, confident that bringing this powerful approach to coworking could unlock new revenue potential.
Now, one year later, we’re thrilled with the results. Thanks to forward-thinking partners who trusted us and embraced this innovation, we can confidently say that dynamic pricing is not just for travel and other industries—it’s an incredibly effective strategy for coworking spaces as well.
Here’s a closer look at how Flexspace AI’s Dynamic Pricing (FDP) is making a significant impact on both revenue and booking behavior:
Summary of Flexspace AI Dynamic Pricing impact
Overall revenue growth
Partners leveraging FDP reported an impressive average revenue increase of over 50%, underscoring its transformative impact on overall business growth. This is not just a marginal improvement—FDP has been a major driver of revenue growth, contributing more than 74% of the total revenue growth for these partners.
This data highlights how these strategic pricing adjustments can unlock previously untapped revenue opportunities, helping coworking spaces thrive in increasingly competitive markets.
Anne Olsen, Director of Coworking, The Shop Workspace
Flexspace has been a game-changer for The Shop Workspace, driving significant revenue growth, particularly in ancillary and on-demand bookings. Their seamless setup and focus on enhancing the user experience have led to repeat bookings and reduced friction. Notably, 63% of our meeting room bookings utilized dynamic pricing, offering discounts for longer bookings. This approach has incentivized extended reservations, boosted customer satisfaction, and increased overall revenue.
Shifting customer booking behavior
One of the standout benefits of FDP is its ability to influence booking behavior in a way that enhances profitability. By employing FDP, coworking spaces have observed a significant shift toward longer meetings and higher-value transactions. Notably, bookings lasting 4+ hours increased by an average of 16%.
This indicates that FDP not only attracts more customers but also encourages them to opt for extended services, directly impacting revenue.
In addition, total meeting room orders experienced a remarkable surge, with a 74% year-over-year (YoY) increase. This growth illustrates how FDP can potentially stimulate customer demand, making it an essential strategy for businesses looking to optimize their utilization rates and overall profitability.
Proven effectiveness
The traction and effectiveness of FDP are evident in its contribution to overall revenue for our coworking space partners. In 2024, an average of 36% of total revenue across FDP partners had FDP. This statistic showcases its role as a reliable and impactful revenue-generation tool.
Coworking spaces adopting FDP can confidently rely on its ability to deliver consistent and meaningful growth, making it a cornerstone of their revenue strategies.
FDP is more than just a pricing strategy—it’s a growth catalyst. From driving significant revenue growth to reshaping booking behavior and proving its effectiveness over time, FDP empowers coworking spaces to optimize their operations and achieve sustainable success.
If you’re looking to elevate your revenue potential and enhance customer engagement, let’s connect about how FDP can help you accomplish those goals and more in the coming year.
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